BED BATH & BEYOND
Played integral role in pitch team to win new business for the agency. The 84-page catalog was the first to position Bed Bath & Beyond as a true competitor in the home furnishings business while maintaining the retailer's quirky brand and dominance in kitchen appliances and gadgets. While the senior art director and myself concepted and art directed the project, we also worked with the client and venders to merchandise the book following current trends and business objectives. Originally going out to 500,000 customers, distribution increased to 5 million based on client's positive reception.